Today was an especially cold day, the kind that no one leaves home unless they really need to. Park Square Realty had already scheduled an open house for my new listing at 81 Woodmont Street, Westfield, MA and decided that I would use the time at my property to try a new technique: Online Virtual Open House.

I used my iPhone to live stream from the property. The format shows the viewer a live video along with sound and a chat room so that viewers can type questions or converse with each other. While showing the property I offered to answer any questions the viewers may have about the house or real estate in Westfield, MA. As they typed their questions to me, I answered them out loud in real time.

I got wonderful feedback from the viewers that attended, in a poll of the the viewers 100% of them thought it was a good format and enjoyed being able to see a house this way.

If you want a Western MA real estate agent that is innovative, hard working and can provide proven results, call me, Lesley Lambert at Park Square Realty. I am working every day to provide new marketing services to augment my strong traditional marketing techniques. I would love the opportunity to meet with you personally and discuss all the tools I use to get my Western MA homes for sale SOLD.

Here is the video from the open house at 81 Woodmont Street, Westfield, MA:

What do you think? Do you like this added service? Would you like your REALTOR to offer services like this?

Are you a homebuyer looking for your first home in Holyoke, MA? This map shows homes for sale in Holyoke, MA 01040 priced $150,000 – $250,000.

Finding the right home is an important process and I love to help. I host a series of videos on real estate. To see the videos visit my YouTube Channel.

If the search shown above doesn’t fit your needs, I can help you to get the information you need. Please don’t hesitate to ask, I am here to help! You can call me at 413-575-3611 or email me at lesleylambert@parksquarerealty.com.

Are you a homebuyer looking for a home in Westfield, MA with four or more bedrooms? This map shows Colonial homes for sale Westfield, MA, 01085.

Finding the right home is an important process and I love to help. I host a series of videos on real estate. To see the videos visit my YouTube Channel.

If the search shown above doesn’t fit your needs, I can help you to get the information you need. Please don’t hesitate to ask, I am here to help! You can call me at 413-575-3611 or use the interactive card below to reach me via social networks, email and more!

As a professional real estate agent at Park Square Realty in Westfield, MA 01085 it is my goal to be constantly learning, evolving and creating new marketing strategies for my home sellers. A large part of my marketing plan is internet based. Take a look at my listings and ask yourself, “Does my Western MA REALTOR do this?”

Are you a homebuyer looking for a condominium in Westfield, MA? This map shows the condominium homes for sale all price ranges in Westfield, MA, 01085.

Finding the right home is an important process and I love to help. I host a series of videos on real estate. To see the videos visit my YouTube Channel.

If the search shown above doesn’t fit your needs, I can help you to get the information you need. Please don’t hesitate to ask, I am here to help! You can call me at 413-575-3611 or use the interactive card below to reach me via social networks, email and more!

Earlier this summer I received a phone call asking me to come over to present a market analysis and marketing plan for a house in Westfield, MA. The home owners were ready to move and would be interviewing several real estate agents in the area.

While on my initial visit with them I inquired how they chose me to interview for the job and they pulled out a letter that I had sent them FIVE YEARS prior!

Opening the door…

At that time I was returning to my real estate career in the Pioneer Valley of Massachusetts after a maternity leave. As part of my campaign to generate leads I sent hand written letters to homes that had recently become expired listings. This couple decided to stay in their home for a few more years, but kept my letter and when they were ready to put their Westfield home back on the market, they remembered that Lesley Lambert of Park Square Realty had sent them that personal letter.

Closing the deal…

When I returned to meet with them for my presentation, they had already met with the other REALTORS that they were interviewing. I gave my full presentation highlighting my new media and internet marketing plan for homes for sale in Western Ma.

After discussing how I use video, blogging, Facebook, Twitter, Linkedin, single property web pages, Google maps and a ton of websites like Trulia, Zillow and Craigslist to market my homes for sale, they were impressed and decided to use me as the real estate agent.

Moral of the story?

I will be hand writing all of my expired letters from now on.

Second moral?

I will continue to focus my attentions on internet based marketing and will be exploring for fresh new ideas to bring to the home sellers of Western Massachusetts to get their homes sold!

I happen to know first hand that a full time real estate agent works a lot more hours than most people realize. In addition to going on showing and listing appointments we have a lot of running around, phone calls and computer time that can absorb a day. I thought I might use my day today as an example of what a full time, hard-working real estate agent goes through.

8:30 am – coffee while reading emails and real estate news
9:00 am – gather up my kids (it is school vacation) and head to the office. Thankful that Park Square Realty in Westfield is family friendly!
11 am – drop kids at play date and head out to deliver purchase and sale agreements to listing in Chicopee for signature
1 pm – present marketing and pricing plan to potential listing client in Westfield, MA
3 pm – back to Park Square Realty’s office to check messages, emails and prepare for evening showings
4 pm – pick up my kids and work from home for an hour. Work on website marketing for listings and start editing video for a virtual tour.
5:30 pm – head back to Chicopee to show three properties to some first time home buyers
8 pm – home to research recent comparable sales because buyer is considering making an offer, write this blog post, write a blog post for my column at Masslive and another for Agent Genius Magazine.
10:30 pm – finish emails and blog posts – ran out of steam and will have to finish that virtual tour tomorrow.

During the course of the day I am answering calls and emails on the go…thank goodness for smart phones!

All of this costs my household something though, and I know other agents pay the same toll….

The laundry is piled up, the dishes need doing, dinner is late and sometimes not so healthy and don’t even get me started on the garden!

Ah well, it is all worth it when a buyer signs for a house that they love and a family selling their home is able to make their next move!

photo courtesy of Robbert van der Steeg on flickr