If I don’t sell your home in 60 days or less I will reduce my commission!

Park Square Realty of Westfield, MA is announcing their 60 day guaranteed home sale program.

Take a peek at this video with Ted Cassell, Broker/Owner of Park Square Realty and let me know if you are considering selling your Western MA home!

Lesley Lambert/REALTOR
Park Square Realty, 44 Elm Street, Westfield, MA
413-575-3611
lesleylambert@parksquarerealty.com

Park Square Realty in Westfield, MA is a small locally owned company that knows how to get homes in the Westfield area SOLD. As one of the real estate agents in the Westfield office it makes me proud that we are so far ahead of the competition, especially when you know that our team is about 50 agents.

Park Square Realty has closed 144 transactions. The next two offices below us have closed 107 and 58 transactions.

What does that tell the home owner in Westfield, MA?

If you want your home sold, we have a far better chance of accomplishing your goal than our competition does. Success speaks.

If you are considering selling your home in Westfield, MA or Western Massachusetts, I hope you will let me interview for the job.

Lesley Lambert, REALTOR, Park Square Realty, Westfield. 413-575-3611 or lesleylambert@parksquarerealty.com

I responded:

Yes we do. They hang all over the office & are reviewed in meetings. We include our core values in our presentations. Those values are why I chose my company.

To which Michael asked”
‎Lesley: Excellent! I think that’s a great idea to have those items in plain view all the time. And it’s even greater than you chose your company BECAUSE of their mission statement and core values. What were the specific elements that attracted you to your company?

I started to type a long response on the Facebook thread and then I realized that it was really a blog post and something that I should share with my readers, clients and the public at large.

So, without further ado, here are Park Square Realty (and Lesley Lambert’s) core values and also why I chose Park Square Realty and you should, too!

June 1, 2011 6:30-7:30 pm

REGISTER HERE

Join Lesley Lambert, REALTOR with Park Square Realty along with Attorney Nyles Courchesne and Sonny Drenen, Accountant to learn all of the steps and implications involved in selling your home with a short sale.

Location: Park Square Realty 44 Elm Street, Westfield, MA

REGISTER HERE

Being in a distressed home situation is difficult, but with the right team, you can succeed in a short sale and move on with your life.

If you are a real estate professional who wants to learn more about this process, you are encouraged to attend, also.

Cost: FREE
No obligation, just education.

REGISTER HERE

Based on Park Square Realty’s Showdesk Tracking, during the same 3 month period from 2010 and 2011:

2011 showed 22 more pending sales (+ 61.1% increase).

This year, we had 262 fewer recorded showings on Park Square listings (40.4% decrease).. This means that we are experiencing less showings yet more sales.

The average Sale Price of a home represented by Park Square Realty in Western Massachusetts is up from $153,750 (in 2010) to $ 192,927 (in 2011) which is a 25.5% increase.

WHAT DOES ALL THIS TELL US?

Things are getting better in the Western MA real estate market!

- More Park Square Listings are selling… (great sign)

- Less Showings yet More Sales – this means buyers are buying quicker… (great sign)

- Average Sale Price is up 25.5%… (great sign)

This also means that it’s a really great time to put your house on the market (inventory is down and buyers are buying).

There is a basic SUPPLY & DEMAND issue… Less Supply = More Demand and the home sellers that move fast will be the ones to capture the market.

If you are thinking of selling your Western MA home, I hope you will give me an opportunity to interview for the job.

photo credit

Yes, it is a buyer’s market, but that doesn’t mean that you can’t successfully sell your home for fair market value.

Top Ten Tips For Selling Your Home In A Buyer’s Market

1. Aggressive Pricing.  This is a discussion that we as REALTORS dread in this market, because we know our job is to present the facts and in this type of climate, many seller’s don’t like the facts.  It is important to remember a few things:  your home sale will most probably be subject to an appraisal which is based on the same comparable sales as your real estate agent looks at; your real estate agent is being paid on commission…you can be certain that we are trying to find as much value in your home as possible.
2. Be The Beauty Queen.  Yes, selling your home is like a pageant.  Your home may have the best of everything, but if it isn’t dressed for sale you may never get the buyer’s in the door.  Take your real estate agent’s input on preparing for sale to heart, we are in the trenches daily and know what today’s fussy buyers want to see.  Fix every small item: dripping faucets, stuck windows, loose doorknobs, etc.  Remove excess “personal” items and trinkets.  PAINT in a neutral color.  Stage the home for sale: if you don’t have the talent for decorating you can hire professional home stagers for reasonable prices. Make it appealing from the curb:  plant flowers, keep the lawn tidy, put away toys and other yard “debris”, paint the front door, sweep the driveway and garage.
3. Creative Financing.  Be prepared to offer some creative financing incentives.  Today’s buyers are being pinched by the mortgage situation, but they are still busy buying property.  They may ask for help with closing costs or for owner financing.  Plan ahead and decide what you may be able to do for a buyer in advance.
4. Be Patient. The days of a quick sale are over for most people.  Here in Westfield, MA the average time on market is close to 100 days.  Give your real estate agent the time it takes to find the right buyer for your home.
5. Flexible Showings. We all have hectic schedules and keeping your home in “ready to show” condition is a royal pain, however, it does pay in the end.  Remember that your buyers are just as busy as you are and they have limited time to see homes…be ready when they are.
6. Stand Out From The Crowd.  At any given time there are several homes almost like yours in the same price range.  Make your home stand out from the crowd!  Instead of asking $199,900 why not advertise $198,765?  Sure it is gimmicky, but it makes people curious.
7. Home Warranty. Most companies have the ability to offer you access to purchasing a home warranty for the buyers of your home.  Pricing and coverage varies, but typically speaking it gives the buyer confidence that for the set time of the warranty, they won’t have any unexpected expenses.  Buyers are usually taking all of their savings to buy your home…why not spend some money to give them peace of mind?
8. Check the Competition. How many other homes like yours are on the market?  How long have they been there?  What features do they have?  Look at all the factors and then price your home competitively.
9. Make Adjustments.  Even with all the research available, home pricing is a fluctuating property.  Comparable sales are usually months old and the market is adjusting daily at this point.  Be prepared to adjust your asking price.  Discuss a pre-set schedule of price reductions with your real estate agent.
10. Hire The Right Agent.  Check the listings sold statistics in your area.  Here in Westfield, MA, Park Square Realty is the leader in listings sold.  You want the company with proven results and an agent with energy, experience and a professional approach.

GOOD LUCK!

You can read about the amazing work that this organization does by clicking the link above. I know the founder, Rocky, and she is an amazingly generous and hard working woman. Our mutual friend Audrey has been a huge benefactor to the cause and will be joining Rocky in April for their trip to visit the children.

Today Audrey tweeted that they are looking for summer dresses sized 5yrs to 12 yrs to take overseas with them.

I knew immediately that I had the perfect network to provide to this need! I am calling upon my friends at New England Dance Centers, Park Square Realty and all across Western MA to help out with this easy request. Please bring your genly used summer dresses to New England Dance Centers in Westfield, MA or Granby, CT before April 1, 2011.

If you are as moved by this organization as I am, you can step up the giving by donating a cash amount here. MFFO is a part of my annual charitable giving and I hope it will be for you, as well.

Image by LesleyLambert via Flickr

Hi there! I am Lesley Lambert. REALTOR with Park Square Realty in Westfield, MA.

My blog is here to help home buyers and sellers in Western Massachusetts get the information and education they need to make smart real estate decisions. I try to share myself, the best of Western MA as well as real estate news and advice through my posts.

I hope that when you read my posts you will get a better sense of the services I provide to my customers and clients. Read it and leave me some comments to let me know what you think!

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Lesley Lambert and Jeremie Faria of Park Square Realty will guide you through 20 questions that will help you to discover the answer to why your Western MA home failed to sell.

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