Feed on
Posts
Comments

I spent almost a decade working in Grandmothers’ Garden in Westfield, MA 01085. First as a garden volunteer, then as a member of the fund-raising committee for the historic restoration of the garden and finally on the Board of Directors for the Friends of Grandmothers’ Garden.

This pocket garden is a lovely space in the heart of my city and I wanted to share it with you. If you live in Western Massachusetts, I invite you to make a visit. This garden makes a lovely space for outdoor weddings, as well.

As a REALTOR for Park Square Realty in Westfield, MA, I try to highlight the lovely spaces in our city. I hope you will enjoy this video that I created this week, the flowers are in peak bloom!

One of my newer listings came to me in a very interesting manner and I have been intending for a few weeks to write about it, but have been experiencing a time deficit!

Earlier this summer I received a phone call asking me to come over to present a market analysis and marketing plan for a house in Westfield, MA. The home owners were ready to move and would be interviewing several real estate agents in the area.

While on my initial visit with them I inquired how they chose me to interview for the job and they pulled out a letter that I had sent them FIVE YEARS prior!

2008.11.12 - The letter

Opening the door…

At that time I was returning to my real estate career in the Pioneer Valley of Massachusetts after a maternity leave. As part of my campaign to generate leads I sent hand written letters to homes that had recently become expired listings. This couple decided to stay in their home for a few more years, but kept my letter and when they were ready to put their Westfield home back on the market, they remembered that Lesley Lambert of Park Square Realty had sent them that personal letter.

Closing the deal…

When I returned to meet with them for my presentation, they had already met with the other REALTORS that they were interviewing. I gave my full presentation highlighting my new media and internet marketing plan for homes for sale in Western Ma.

After discussing how I use video, blogging, Facebook, Twitter, Linkedin, single property web pages, Google maps and a ton of websites like Trulia, Zillow and Craigslist to market my homes for sale, they were impressed and decided to use me as the real estate agent.

Moral of the story?

I will be hand writing all of my expired letters from now on.

Second moral?

I will continue to focus my attentions on internet based marketing and will be exploring for fresh new ideas to bring to the home sellers of Western Massachusetts to get their homes sold!

This was brought to my attention by my boyfriend, Morriss Partee, who many of you know is a credit union professional and social media teacher.

From their blog talk page: This week we visit with Tom Glatt of Realtors Credit Union, the Virtual Credit Union. He will give us his insight on the the CU marketplace going forward and what CUs have to do well to become part of the new banking marketplace, not a victim of it.

While intended for credit union professionals, I thought it might be of interest to us REALTORS and that some of my colleagues may want to listen in or participate in the chat room or even call in discussion.

I have been looking at the REALTOR’S Credit Union as an option to my existing bank, but have been on the fence. I plan to listen in to see if there are insights that convince me to use their services.

Welcome to Map Mondays! Each week I will create and highlight a google map featuring homes for sale from different towns or in different niches. Today’s map is for the Buyer who needs a lot of bedrooms in Westfield, MA.

Are you a homebuyer looking for a home in Westfield, MA with four or more bedrooms? This map shows the homes for sale that have at least four bedrooms in all price ranges in Westfield, MA, 01085.

Finding the right home is an important process and I love to help. I host a series of videos on real estate. To see the videos visit my YouTube Channel.

If the search shown above doesn’t fit your needs, I can help you to get the information you need. Please don’t hesitate to ask, I am here to help! You can call me at 413-575-3611 or use the interactive card below to reach me via social networks, email and more!

To Do ListLast week I traveled with my family to our first national dance competition in Providence, Rhode Island. As a top producing real estate agent in a busy company like Park Square Realty, it is very difficult to take time off, even when I so very much need it. I always worry that my clients and customers in Western Massachusetts will think less of me for taking time or that a huge issue will crop up while I am away.

HOW CAN I TAKE TIME OFF, I AM TOO BUSY RIGHT NOW!

I spend days before departing in a frantic rush trying to ensure that everything is covered. I deliver sign riders for new listings, email paperwork, call everyone to remind them I will be away and check all of my files. The hectic pace and endless tasks use up most of my preparation time and I end up packing who knows what in a last minute flurry.

After a few more minutes worrying about leaving, I go. Put the car into drive and head to Providence with my daughters in tow and my boyfriend leading the way in his car. As the miles go by, I start to remember what it means to unplug from work. I crank some fun music and hit cruise control. Sure there are the interjections from the back seat as my daughters (9 and almost 6) get into squabbles, but we are on our way.

After a stop for a picnic at a perfect spot found by my boyfriend we arrive at our hotel and descend upon the pool. I have my Blackberry and am prepared to write emails and make calls, but everything is quiet and I start to relax and retreat into my mind.

I NEED THIS DOWN TIME

Within one day I realize that I really need to check out of computer land for a few days. I don’t log onto Facebook, I don’t chat with my Twitter friends, I don’t want to be connected right now. Sure, I handle the “must do” business and respond to certain phone calls and emails that are time sensitive, but everything else can wait. I need this down time.

I spend the time talking with my boyfriend about important things and watching the girls swim and play with their friends. I sit and chat with friends and read a bit of my book. I stare into space and then I watch some amazing talent at the dance competition. I am totally unproductive and I am glad.

Suddenly I realize that it has been the better part of a week that I am mostly off the internet and I am not sad. I wonder how my friends are doing and I know it will be nice to sit down and write a couple of blog posts, but mostly I decide that until I step back into my home (where I work much of the summer break), I am going to preserve my downtime.

Why do I share this with you? Well, we all need to give ourselves permission to take downtime. Whether it is a part of a day or an entire vacation, we all need to chill out and unplug sometimes or else we risk burn out. I am home now and will greet tomorrow with more gusto that I had a week ago because I gave myself this time off.

Look out Western MA real estate, I am recharged and ready to rock!

You know what? Being a REALTOR isn’t easy and it demands a lot of time and attention that most people might not think about. A lot of people that I chat with have an impression that real estate isn’t a “real job” because we don’t work traditional hours.

I happen to know first hand that a full time real estate agent works a lot more hours than most people realize. In addition to going on showing and listing appointments we have a lot of running around, phone calls and computer time that can absorb a day. I thought I might use my day today as an example of what a full time, hard-working real estate agent goes through.

8:30 am – coffee while reading emails and real estate news
9:00 am – gather up my kids (it is school vacation) and head to the office. Thankful that Park Square Realty in Westfield is family friendly!
11 am – drop kids at play date and head out to deliver purchase and sale agreements to listing in Chicopee for signature
1 pm – present marketing and pricing plan to potential listing client in Westfield, MA
3 pm – back to Park Square Realty’s office to check messages, emails and prepare for evening showings
4 pm – pick up my kids and work from home for an hour. Work on website marketing for listings and start editing video for a virtual tour.
5:30 pm – head back to Chicopee to show three properties to some first time home buyers
8 pm – home to research recent comparable sales because buyer is considering making an offer, write this blog post, write a blog post for my column at Masslive and another for Agent Genius Magazine.
10:30 pm – finish emails and blog posts – ran out of steam and will have to finish that virtual tour tomorrow.

During the course of the day I am answering calls and emails on the go…thank goodness for smart phones!

All of this costs my household something though, and I know other agents pay the same toll….

The laundry is piled up, the dishes need doing, dinner is late and sometimes not so healthy and don’t even get me started on the garden!

Ah well, it is all worth it when a buyer signs for a house that they love and a family selling their home is able to make their next move!

photo courtesy of Robbert van der Steeg on flickr

Welcome to Map Mondays! Each week I will create and highlight a google map featuring homes for sale from different towns or in different niches. Today’s map is for the First Time Home buyer in West Springfield, MA 01089.

Are you a first time home buyer looking for an affordable home in West Springfield, MA ? This map shows the homes for sale and available between $100,000 and $200,000 in West Springfield, MA.

I love working with first time home buyers and have a series of videos available that help explain the process of buying your first home in Western MA. To see the videos visit my YouTube Channel.

If the search shown above doesn’t fit your needs, I can help you to get the information you need to find your Pioneer Valley home. Please don’t hesitate to ask, I am here to help! You can call me at 413-575-3611 or use the interactive card below to reach me via social networks, email and more!

Many of you know that I am not only a real estate agent at Park Square Realty in Westfield, MA, but a total geek girl and that I love using social media for developing friendships in real life. I have been blessed with so many wonderful new friends and clients and even an amazing boyfriend because of my use of social media that I can’t help but share my success stories and encourage others to try using social media to grow their business and personal lives, too.

Recently I wrote a post for my column at Agent Genius Magazine that shared the truth, that most of my closed real estate transactions in 2010 came to me through social media in one form or another. The post got some attention within real estate circles, but I was floored last week when out of the blue Mike Myatt of N2Growth sent this tweet:

The link provided led to a blog post about people who have social media influence and included the likes of Chris Brogan, Gary Vaynerchuck and Dell Computers. Within the post was a video which included a highlighted quote from the Agent Genius post mentioned above. Watch this short and entertaining video which highlights Social Media Influence and includes yours truly:

This week I was featured in another blog about QR (quick read) Codes. The post was describing the multitude of applications for using a QR Code and featured this video about my use of QR Codes for marketing real estate in Western MA made for me by my talented and wonderful boyfriend, Morriss Partee. I learned about QR code technology at PodCamp Western MA and have been incorporating it into the marketing of my homes for sale in Westfield, Ma and the surrounding Pioneer Valley towns. This video crafted by Morriss explains what a QR code is and how I am using it to help my homes for sale stand out and get homes sold.

I am proud, excited and thrilled to see that my use of social media isn’t just improving my life, but I am able to share some of my hard earned knowledge to help other people working to use these tools.

If you are a fellow real estate agent looking to use social media as a tool in your marketing and prospecting you can read my contributions to Agent Genius Magazine.

If you are a consumer looking for real estate news and advice you can visit:

My personal blog
My real estate blog
My Masslive blog

Welcome to Map Mondays! Each week I will create and highlight a google map featuring homes for sale from different towns or in different niches. Today’s map is for the Buyer who needs a lot of bedrooms in Westfield, MA.

Are you a homebuyer looking for a home in Westfield, MA with four or more bedrooms? This map shows the homes for sale that have at least four bedrooms in all price ranges in Westfield, MA, 01085.

Finding the right home is an important process and I love to help. I host a series of videos on real estate. To see the videos visit my YouTube Channel.

If the search shown above doesn’t fit your needs, I can help you to get the information you need. Please don’t hesitate to ask, I am here to help! You can call me at 413-575-3611 or use the interactive card below to reach me via social networks, email and more!

look upThis week the manager of Park Square Realty announced that the market has made big strides in improving over last year.

Statistically, Park Square Realty in Westfield, MA has increased Sales Volume by 15.6 % and increased Park Square Realty Sale Sides by 25.9% as compared to the first 5 months of 2009.

On a more personal note, I moved to the #1 Agent at Park Square Realty for the first half of 2010, which is also a big improvement over last year (I was about 9th).

So, good news for Lesley Lambert and for Park Square Realty, but what does that mean to YOU?

Well…the market is improving. Consumer confidence is higher and people are buying homes in Western Massachsetts. If you are considering buying or selling a home in Westfield or Western Massachusetts now you have statistical proof that the market is better. A recent article quoted the Massachusetts Association of REALTORS announcing a 44% increase in home sales statewide.

Curious to see what your Western MA home is worth? Considering buying your first home in Western MA? Thinking of buying investment property in Western MA?

I am only a call or a click away if you want some advice, guidance or help with your home buying decisions.

Lesley Lambert, Park Square Realty, Westfield MA 413-575-3611

Older Posts »