Yesterday I bought a plant at Home Depot and I noticed something different about their tags. A QR Code!
I got excited and scanned the code and found information on the plant, how to plant it and what other plants would go well with it. Very cool and interactive…what can REALTORS learn from that? Well…make sure your QR Code has good value. What audience is your code directed at? Is it on a sign rider? Then your audience are buyers who will want a lot of information at their fingertips about the home in question, as well as an easy way to get in touch with you.
The biggest argument against QR Codes that I keep hearing is that people won’t make the effort to download a QR Scan Reader program and then actually scan the codes. I agreed that it would be a fringe audience when I first began using QR Codes, but with major retail outfits like Home Depot, Target and Best Buy using them prominently, I think the time is ripe for trying QR Codes in your marketing.
