Western Mass Homes Lesley Lambert

Social Media

Went to Florida to avoid Hurricane Irene

I am sitting in sunny Tallahassee, Florida because I can’t get back to Massachusetts due to the hurricane this weekend.

I came to Florida to speak at the Florida REALTORS State Conference and enjoy the Real Estate BarCamp Orlando event. It was an amazing week of sharing social media tips, teaching Twitter and video blogging, visiting with great friends and enjoying some warm sunshine.

When leaving Massachusetts, I had been concerned that I may be flying into Irene…oddly enough there was no effect from the hurricane in Orlando, whatsoever. Going home, however, was another issue. We are unable to get out of Florida before Wednesday due to all of the backlog on delayed flights. Our friend Debbie Kirkland brought us up to her house in Tallahassee where we are hanging out for a few days.

Besides the fact that I really miss my kids, it isn’t such a bad problem to have. I have been watching Twitter and Facebook and am amazed at the pictures and videos I see posted! Westfield looks to be dealing with a lot of flooding and I hope my friends and clients are all doing well.

I had a wonderful time speaking and teaching social media this week, but I am looking forward to getting back to Park Square Realty where I can use my expertise to help people who are buying a home or selling a home in Western MA.

Excited to be a presenter at Florida REALTORS 2011 Convention!

First Face To Face Meetings!I am very excited to be heading to Orlando, Florida in a very little while to be a featured presenter for the Florida REALTORS 2011 State Convention.

I will be presenting “Tweet Success:How To Market Yourself on Twitter” to the attendees of the Florida State Conference for REALTORS. It is an honor to be presenting along with so many amazing stars in the real estate field.

I will also be attending (and perhaps facilitating a session) at the RE BarCamp Orlando on August 24, 2011 just prior to the conference. It will be wonderful to see many great friends, learn from the best in the real estate social media space and meet new friends!

This will be my second year at both functions and I had such a terrific experience, I can’t wait to return!

Will you be there, too? Let’s connect!

QR Code Marketing for REALTORS

If you are a member of the Greater New Haven Association of Realtors and are curious about QR Codes and how real estate agents can use them, you need to come to my presentation at the Greater New Haven Association of Realtors on May 19, 2011.

QR Codes (Quick Read) are dimensional bar codes that can be scanned with a smart phone and enable print materials to go mobile on your mobile browser.

REALTORS can use this in a number of inventive ways and the best part is they are FREE and easy to implement and trackable!

Be sure to register for my power lunch and learn session at the Greater New Haven Association of Realtors.

Would you like me to speak about QR Codes or other social media marketing for REALTORS? Contact me through the green contact button to the left.

Lesley Lambert, Twittervangelist

If you know me at all, you know that I love Twitter. I love it so much I co-created a network called the #twitterqueens.

Lately, though, I have been missing the “Twitter of old”. When I first joined Twitter, it was an underground social media experiment of sorts. It wasn’t indexed on Google and most people had barely heard of it. That lent itself to allowing those of us pioneers to get some time to mingle. When I first began, it was exciting to have all these new people following me. I soon realized, however, that while the number of followers can fool you into feeling popular, many of these people never actually TALKED to me. I gravitated towards others who wanted to socialize and converse and have made some powerful and amazing relationships (including meeting my boyfriend @mmpartee).

Twitter has always been my favorite social media platform because it is quick and agile and everyone’s experience is defined by who they follow, so each stream is unique. That being said, I have been spending less time on Twitter and couldn’t quite put a finger on why.

Last night I figured it out. I tweeted that I missed when people on Twitter tweeted at me with conversation and not sales. I longed for the day when the stream was more than an endless pitch of blog posts and ponzi scams. Was I ever gratified when out of blue several people started actual conversations with me. Many of them are “old twitter friends” and several were people I had never chatted with. I was energized and excited that Twitter could still hold that positive result for me.

I tossed out that we should create a movement to take back the “Twitter of old” by committing to strike up at least three conversations on Twitter a day.

I added that I thought we should use the hashtag #3Tweets to be accountable to each other.

My plan includes doing some Twitter pruning for the first time ever. I never really felt the need to thin the herd before, but after last night, I feel like it is time to create space for conversations with people who want to engage.

Of course I use social media venues, including Twitter to share my blog posts and business ventures. BUT….I still talk with people most of the time. If you are using Twitter as one neverending commercial sales pitch, say goodbye to me now while you still can.

If you feel the same way as I do, drop in on #3Tweets and share the conversations! I am @LesleyLambert, Twittervangelist!

Look Ma- I am in REALTOR Magazine!

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It is no secret that I am a big fan of all things social media and technology in real estate. Using location-based applications is no exception. I have been using applications like Brightkite, Foursquare and Gowalla for a couple of years now in Western MA and have spent a lot of time thinking about how I can utilize them to help with exposure in the local Western MA real estate market.

Last summer I wrote a post on this topic for Agent Genius magazine geared toward sharing some of my thoughts on how location based applications like Foursquare can be used in a marketing and branding sense to expose real estate agents to a new market.

I was beyond flattered when REALTOR Magazine emailed me and asked if they could use some of my post as a quote in an upcoming article on the same subject. Yesterday my broker presented me with the magazine and when I saw the article I was even MORE excited because I shared space in the story with Todd Carpenter, NAR’s social media manager. Todd and I have had the opportunity to meet a few times and I am so honored to be quoted in the same story!

If you want to take a look at the REALTOR Magazine story, click here. I am so proud to see my quote followed up by says Lesley Lambert, a sales associate with Park Square Realty in Westfield, Mass!

If you are interested in learning more about social media, technology or location-based applications you can contact me. If you want a REALTOR who is using new media techniques to help her clients achieve their home-ownership dreams then definitely contact me!