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      • Stoney Hill Condominiums, Westfield, MA
      • Ridgecrest Area of Westfield, MA 01085
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Sep 28 2010

Does your Western MA Realtor do this? QR Codes for Real Estate

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QR Code used by Lesley LambertWhat is a QR Code, you ask? Watch this QR Code video for a quick explanation of what a QR Code is and how it can be used to help sell your Western MA home.

It is an exciting time in the world of real estate marketing. Old school advertising campaigns don’t work and the internet is bringing fresh new ideas to the forefront. I am always learning and trying new media marketing techniques to help my sellers to sell their Western MA home.

Here are some ways that I use QR Codes to help market and sell homes in Western MA:

Sign riders.
I purchase a custom sign attachment for every listing with their individual property web page and a QR code prominently displayed to make it easy for buyers on the go to get information about a property they drove past.

Video.
Each of my properties gets a virtual tour video. I include the QR code as a slide at the end of the video.

My blog.
I have my QR Code badge displayed on the home page of my blog so that visitors can scan and go directly to a feed of all of my listings.

Print advertising.
I include the QR code on my “Just Listed” and “Just Sold” postcards.

Direct mail.
I am sending everyone in my sphere a mailing with a QR code and an invitation to try it out.

Flyers.
Your property flyer will have a QR Code displayed to make that flat piece of paper a multi-media experience.

Does your Western MA REALTOR do that? I do!

If you want an innovative real estate agent who is moving ahead with the times to make the home buying and home selling process easier, then call Lesley Lambert of Park Square Realty in Westfield, MA 01085. 413.575.3611

Written by Lesley Lambert · Categorized: Selling Your Home · Tagged: agent, buying a home, lesley lambert, marketing, new media, park square realty, qr codes, real estate, realtor, selling a home, western ma, Westfield

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Comments

  1. Michael McClure says

    October 3, 2010 at 8:50 pm

    Lesley,

    Very nice post! And I agree with all you’ve said. I think QR codes are a great way to promote listings. Thanks for sharing your ideas with the world…

    Best,
    Michael

Trackbacks

  1. 8 ways a Realtor can improve their business « Bruce Serven says:
    October 5, 2010 at 9:34 pm

    […] Lesley Lambert, a Realtor in Massachusetts, who ‘gets it’ – look at this entry she posted about using QR codes on her materials.  She also has this entry which touches on the […]

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