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Western Mass Homes Lesley Lambert

  • Neighborhoods
    • Living in Westfield, Massachusetts
      • Stoney Hill Condominiums, Westfield, MA
      • Ridgecrest Area of Westfield, MA 01085
    • Living in Southwick, Massachusetts
  • Selling
    • Selling Your Home
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lesley lambert

Sep 30 2010

Park Square Pumpkin Patrol

Park Square Realty Pumpkins
Park Square Realty in Westfield and Feeding Hills, MA is spending a rainy Autumn day spreading some festive fall cheer.

The company purchased pumpkins for every agent to deliver to clients, friends and family in Western MA and on September 30, 2010 the pumpkins rolled out.

Here is the video I made for our pumpkin patrol party:

I will surprise 15 people in the Greater Westfield area over the next couple of days with a pumpkin delivery. Happy Fall Western MA!

Written by Lesley Lambert · Categorized: Lesley's Life, Towns of Western Massachusetts · Tagged: autumn, fall, festive, lesley lambert, park square realty, pumpkins, real estate, realtor, realty, western ma, Westfield

Sep 28 2010

Does your Western MA Realtor do this? QR Codes for Real Estate

QR Code used by Lesley LambertWhat is a QR Code, you ask? Watch this QR Code video for a quick explanation of what a QR Code is and how it can be used to help sell your Western MA home.

It is an exciting time in the world of real estate marketing. Old school advertising campaigns don’t work and the internet is bringing fresh new ideas to the forefront. I am always learning and trying new media marketing techniques to help my sellers to sell their Western MA home.

Here are some ways that I use QR Codes to help market and sell homes in Western MA:

Sign riders.
I purchase a custom sign attachment for every listing with their individual property web page and a QR code prominently displayed to make it easy for buyers on the go to get information about a property they drove past.

Video.
Each of my properties gets a virtual tour video. I include the QR code as a slide at the end of the video.

My blog.
I have my QR Code badge displayed on the home page of my blog so that visitors can scan and go directly to a feed of all of my listings.

Print advertising.
I include the QR code on my “Just Listed” and “Just Sold” postcards.

Direct mail.
I am sending everyone in my sphere a mailing with a QR code and an invitation to try it out.

Flyers.
Your property flyer will have a QR Code displayed to make that flat piece of paper a multi-media experience.

Does your Western MA REALTOR do that? I do!

If you want an innovative real estate agent who is moving ahead with the times to make the home buying and home selling process easier, then call Lesley Lambert of Park Square Realty in Westfield, MA 01085. 413.575.3611

Written by Lesley Lambert · Categorized: Selling Your Home · Tagged: agent, buying a home, lesley lambert, marketing, new media, park square realty, qr codes, real estate, realtor, selling a home, western ma, Westfield

Sep 27 2010

“We are smart and we have boobs” A PodCamp Boston 5 Tale

“We are smart, AND we have boobs.”

THAT was my favorite part of Pod Camp Boston 5.

I love un-conferences, I love the energy, the opportunity and the people. I love hearing smart people share their wit and wisdom and I especially love the opportunity to share some of what I know.

This conference was especially good for several reasons.

#1- I got to go with my sweetie, Morriss Partee.

#2- I got to teach advanced Twitter to rockstars.

#3- I met some extremely smart people who happen to have boobs.

I want to spend some time with the third item on my list: the #smartboobs.

On Saturday morning I saw a tweet in the #pcb5 stream from Rakiesha Chase @rawrmeans143 who said she wanted to put together a “Girl Power” session during lunch. I was intrigued enough to commit and after lunch I wandered out to the patio to meet the other women who were curious, too. It was a small, but wonderful gathering of about 7 women and our conversation was stimulating and fun, but far too brief. We decided that we would re-convene the following day, but start earlier and allow time to really broaden our conversations. Rakiesha had initiated a conversation about a Twitter article about women that she had seen and we all agreed was insulting and limiting.

The following day we started to gather, and gather and gather. People just kept coming in (men and women alike) until the room was full with both our original group plus lots and lots more. This lively and intelligent conversation was by far the highlight of #pcb5 for me. How invigorating to be in a room with so many intelligent, caring, forward thinking people! They gave me the opportunity to tell the #TwitterQueens story (xox), too! We didn’t all agree (which is part of the fun), but everyone was respectful and open. This engaging conversation was both enlightening and entertaining and has given me many things to consider and work on. If you want to meet these power house PodCampers you can go on Twitter and search the hashtag: #smartboobs…designated by Tamsen McMahon. After someone commented in the session that we are smart and just happen to have boobs, this hashtag was quickly adopted by the crowd.

While I did attend sessions and learned lots from soooooo many brilliant and generous minds, my favorite parts of Pod Camp Boston 5 happened out of the sessions. In addition to “girl power”, there was dinner with a small, but special group of people and lots of fabulous hallway chats. I made real friends with several people who I found exciting and wonderful and I can’t wait to grow our little seedling friendship into one big, giant, social media tree.

A final thought. At the opening of the camp Chris Brogan and Chris Penn challenged us to ask for the help we needed and to give help where we could. This isn’t just a good Pod Camp thought, this is a great way of being. So I will close by telling my Pod Camp friends and readers of this blog that I am here for you. I know a lot about real estate, quite a bit about social media, I can teach dance and am a terrific listener. Let me know if you need me and I will do the same.

Written by Lesley Lambert · Categorized: Lesley's Life, Social Media · Tagged: #pcb5, boston, lesley lambert, massachusetts, podcamp, Social Media, twitter

Sep 27 2010

Colonial Homes for sale in Westfield, MA 01085

Welcome to Map Mondays! Each week I will create and highlight a Google map featuring homes for sale from different towns or in different niches. Today’s map is Colonial homes for sale in Westfield, MA.

Are you a homebuyer looking for a home in Westfield, MA with four or more bedrooms? This map shows Colonial homes for sale Westfield, MA, 01085.

Finding the right home is an important process and I love to help. I host a series of videos on real estate. To see the videos visit my YouTube Channel.

If the search shown above doesn’t fit your needs, I can help you to get the information you need. Please don’t hesitate to ask, I am here to help! You can call me at 413-575-3611 or use the interactive card below to reach me via social networks, email and more!

Written by Lesley Lambert · Categorized: Home Buying · Tagged: 01085, agent, buying a home, colonial, google map, home for sale, lesley lambert, Map Based Home Information, real estate, realtor, Westfield

Sep 22 2010

Does Your Western MA REALTOR do this? 5 Facebook Marketing Tips to Sell Your Home

Did you know that Facebook statistics show they have:

* More than 500 million active users
* 50% of our active users log on to Facebook in any given day
* Average user has 130 friends
* People spend over 700 billion minutes per month on Facebook

Perhaps you are even one of these growing numbers!

With this information at hand, doesn’t it make sense that you would want your home for sale presented to this vast audience/pool of prospective buyers?

With that in mind, I have techniques that I use to market the houses I represent for sale in Western MA on Facebook.

#1- My Fanpage has a tab that features my listings

#2- Every home gets a unique web site that has photos, videos, descriptions, open house dates, maps, area information and much more which is posted to my Facebook Fanpage wall

#3- Every property web page has a “Like” button on it. When clicked the property’s web page is pushed through to the users Facebook wall and seen by all of their friends in the newsfeed, allowing more exposure.

#4- Every property’s web page also has a “Share It” option (shown in the picture above) which allows the reader to send the listing to a number of places, including Facebook.

#5- My profile has a tab that features my current listings allowing people who are my friends, but not necessarily subscribers to my real estate fanpage access to view your property.

To meet with me to discuss my innovative internet based marketing plan you can call 413.575.3611 or reach out with this card:

Written by Lesley Lambert · Categorized: Home Buying, Selling Your Home, Social Media · Tagged: facebook, home for sale, lesley lambert, marketing, park square realty, real estate, Selling Your Home, western ma, Westfield

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