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staging

Mar 28 2014

On storage areas and pantry when selling your Western MA home

Kitchen pantry staged for saleBelieve it or not, people open and explore every inch of a home for sale in Western Massachusetts and storage COUNTS.

Buyers who tour your Western MA home for sale will be opening every cabinet and closet to assess if the home holds enough storage for all of their stuff.

It may seem a bit overboard, but staging your storage spaces will make a better impression with the buyers.

Take the time to empty out pantries, linen closets and clothes closets and place items back in with an editorial eye.  Pretend you are setting up a closet for a retail store, only in your case it is the closet that is for sale, not the stuff inside!

You may want to consider storing some of what was in the closet and only placing essential items back inside so that the storage area seems more spacious.

kitchen storage is importantMake sure that the doors and drawers to storage areas can open easily with no fear of items falling out or blocking use.

Food pantries are not exempt from organization.  To take it one step further, a clean and well organized refrigerator is a big, help, too.  Yes, buyers will even open the refrigerator while on a home tour!

If you remember that the goal is to show off the home’s attributes and make it the best looking option in the price range, you will see how important the storage areas can be in getting a buyer to make you their best offer.

You know you want this closet

If you are considering selling your Western MA home, please get in touch with me for a free consultation:

Lesley Lambert, Western MA REALTOR with Park Square Realty 413-575-3611

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Written by Lesley Lambert · Categorized: Decor Tips, Selling Your Home · Tagged: real estate, selling a home, staging, storage, western ma

Jan 12 2014

Make Your Western MA Home for Sale Stand Out From the Competition!

A small, modern kitchen with popular stainless...

 

As a REALTOR in Western MA, I get the chance to see a lot of homes, but this week was even more than is typical.  I had an out of town client in for just a couple of days.  He had an ambitious list of homes he wanted to see and not much time to do it.

 

Luckily for both of us, I have the process of scheduling showings down to a science.  If the homes a client wants to see are in the same general area, I can schedule us to see up to four houses in one hour.  Also, I tell my buyer clients that we are under no obligation to view every square inch of every home we see.  If we have walked through the main living area and you know for a fact, you are NOT buying this home, then why bother going into the basement?  I tell my clients to give me constant feedback on their thoughts while we are in the home so we can better manage our time with the properties we might purchase.

 

So on Friday I showed this buyer client 7  homes in a little over two hours.  The following day we saw 4 more in approximately an hour.  Here is a brief and anonymous rundown of our experience:

 

  • House #1- horrible carpeting was the first thing we saw upon entering.  Not just the color (pea green), but the condition was atrocious.  The house was dated AND it was messy.  We stayed about five minutes until my client gave it a firm, “no way”.

  • House #2- Lovely from start to finish.  Not only was the home immaculate and staged for showings, but the lights were on and the home had obviously been well maintained on a regular basis.  Two of the bedrooms were small children’s rooms and they were uncluttered and spotless.  Our entire experience was one of good impressions and the buyer loved this property.  We stayed at least 20 minutes here and looked at every square inch of the home. 

  • House #3- Great neighborhood, bad driveway.  Upon entering there was a lovely front room and great open kitchen area, but the house was still decorated for Christmas and the flooring was different in each room.  The home was neat, but not prepped for showings.  We stayed about 10 minutes until the buyer decided it was too much updating.

  • House #4- Nice spot on the end of a street, yard (what you can see under the snow) was great.  Inside was cluttered with piles of things like baseball hats and t-shirts being prominent in the bedrooms.  This home was too small for my client.  We stayed about 1o minutes.

  • House #5- I wish I could give feedback on the inside.  The home was on a nice cul-de-sac.  The exterior needed updating and the front doors were very old.   We tried to get inside, but the key wouldn’t turn in the lock.  We actually stayed at this house quite some time (probably 15 – 20 minutes) trying to get in before we gave up and moved on.  The listing agent was pro-active in getting the door opened later, but we were unable to return and the buyer decided he didn’t want to see it, anyway.

  • House #6-  The client hated the neighborhood and we didn’t go inside. 

  • House #7- This was a lovely new construction home with a nice layout, hardwood floors on the entire first floor and a HUGE MBR suite.  We stayed about 20 minutes here as the client debated the bonus of having a new home vs. the location on a busy street.  This property was his second favorite home.

  • House #8- Buyer liked the location and the layout.  Home was very clean, but the client didn’t like the white carpeting that runs throughout. 

  • House #9- Super large raised ranch on a nice street.  We were both impressed with the space available.  There were some dated elements to the home and while it was neat, it wasn’t staged.  We stayed about 15 minutes and this was the buyer’s third choice. 

  • House #10-  First issue, the sidewalks were not shoveled and this showing was after snow, ice and during the showing…rain.  The walk to the front door was treacherous.  Inside was very nice, although on the small side and on a busy road.  We stayed about 15 minutes while the buyer considered the size.

  • House #11-  Treacherous driveway.  The buyer didn’t want to see inside.

 

So, if you made it this far here are the take-aways from my two days of showings:

 

FIRST IMPRESSIONS:  If your driveway is icy or front walk is not cleared and de-iced, the buyer has a red flag up before they even step inside your home.  As seen with my client, they may decided NOT to go in your home based on this.  Things like front doors and decorations also add to the first impression.

 

OPENING THE FRONT DOOR:  What is the first thing a buyer will notice when the door is opened?  If it isn’t a benefit to the property, find a way to fix it.  You want to encourage the buyer to want to see more of the home based on the entry.

 

STAGING:  Yes, folks, staging matters.  It is an added job and potentially an added expense if you hire a professional, but it will pay off in the end.  Buyers are looking at your home as a commodity, as a potential next home for themselves NOT as your home.  Get neutral and get retail and your home will stand out from the rest of the Western Mass homes for sale.

 

PREPARATION: If you live in the home, prepare the home for the showing.  Turn on the lights, make sure it smells nice, play some soft classical music and if it is winter, make sure the heat is turned up.

 

KITCHENS:  The kitchen should be empty of your life.  No dishes, no utensils, certainly no mail on the table.

 

BATHS:  If your bath features colored tile (pink, blue, green, etc) then you might want to consider having it painted with porcelain paint.  Outdated vanity?  Replace it…they aren’t expensive.   Outdated flooring?  Replace it….most bathrooms aren’t that large and you can get the job done at a reasonable price.

 

BASEMENTS:  Organize and clean.  Make sure buyers can see the hot water tank, furnace, electric panel, etc.

 

In a nutshell, the homes that are clean and staged give the buyer the impression that the home has been well cared for.

 

If you are looking for a REALTOR to help you sell your Western MA home, I would love to help you prepare your home for sale.  I can guide you with what improvements and decorations can be made to improve the sale-ability of your home.

 

If you are looking for a REALTOR to help you buy your Western MA home, I can set up your showings in the most efficient manner and support you during the search for your next home.

 

Lesley Lambert, Park Square Realty in Westfield, MA is a REALTOR in Western Massachusetts.  She has been helping Western MA home buyers and Western MA home sellers with their real estate needs for over 24 years.  You can reach Lesley at 413-575-3611.

 

 

 

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Written by Lesley Lambert · Categorized: Home Buying, Selling Your Home · Tagged: buying a home, lesley lambert, real estate, selling a home, staging, Towns of Western Massachusetts, western ma, Westfield Massachusetts

Jan 23 2012

Staging your Western Massachusetts home for sale

A question that I get every time someone is considering putting their home on the market is, “how should I stage my home?”.

Source: bhg.com via Lesley on Pinterest

——————————————————————————————-

There are some standard answers that most people know:
–fresh neutral paint
–minimal clutter
–clean, neat and tidy

But, did you know that you should pack up your personal photos? Or that your kitchen counter should be completely clear? Did you remember the basement, garage, closets and outdoor spaces?

I have created a board on Pinterest that I think will help home owners in Western MA who are preparing to sell their home. On this board I have pictures that set examples of how a home should look when it is for sale. I will continue to add to the board on a regular basis, so feel free to check it often!

STAGING YOUR WESTERN MA HOME FOR SALE…click that link to see what an experienced Western MA REALTOR suggests. Hey it is free advice, who doesn’t love that?

If you would like me to visit your Western MA home and assist you in person, please don’t hesitate to call: Lesley Lambert, Park Square Realty 413-575-3611

Written by Lesley Lambert · Categorized: Selling Your Home · Tagged: Selling Your Home, staging

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