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Western Mass Homes Lesley Lambert

  • Neighborhoods
    • Living in Westfield, Massachusetts
      • Stoney Hill Condominiums, Westfield, MA
      • Ridgecrest Area of Westfield, MA 01085
    • Living in Southwick, Massachusetts
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    • Selling Your Home
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Sep 22 2010

Does Your Western MA REALTOR do this? 5 Facebook Marketing Tips to Sell Your Home

Did you know that Facebook statistics show they have:

* More than 500 million active users
* 50% of our active users log on to Facebook in any given day
* Average user has 130 friends
* People spend over 700 billion minutes per month on Facebook

Perhaps you are even one of these growing numbers!

With this information at hand, doesn’t it make sense that you would want your home for sale presented to this vast audience/pool of prospective buyers?

With that in mind, I have techniques that I use to market the houses I represent for sale in Western MA on Facebook.

#1- My Fanpage has a tab that features my listings

#2- Every home gets a unique web site that has photos, videos, descriptions, open house dates, maps, area information and much more which is posted to my Facebook Fanpage wall

#3- Every property web page has a “Like” button on it. When clicked the property’s web page is pushed through to the users Facebook wall and seen by all of their friends in the newsfeed, allowing more exposure.

#4- Every property’s web page also has a “Share It” option (shown in the picture above) which allows the reader to send the listing to a number of places, including Facebook.

#5- My profile has a tab that features my current listings allowing people who are my friends, but not necessarily subscribers to my real estate fanpage access to view your property.

To meet with me to discuss my innovative internet based marketing plan you can call 413.575.3611 or reach out with this card:

Written by Lesley Lambert · Categorized: Home Buying, Selling Your Home, Social Media · Tagged: facebook, home for sale, lesley lambert, marketing, park square realty, real estate, Selling Your Home, western ma, Westfield

Sep 03 2010

Are we connected on Facebook?

As you may have gleaned by now, I am a social media junkie and love connecting with people online. My network includes people who are near me in Western Massachusetts, friends, family, real estate clients, dance friends and even people from around the world that I haven’t met, but would like to.

I just had my fanpage updated with customization to make it more cohesive with my this webpage, friendlier, more informative, easier to navigate and just more ME! If you are considering a custom fanpage, be sure to reach out to my friend Mike Mueller, who built mine.

I hope we can connect there and share some interaction and discussion!

Written by Lesley Lambert · Categorized: Lesley's Life, Social Media · Tagged: facebook, fanpage, lesley lambert, Social Media

Jun 16 2010

Real Estate Geek Girl

Many of you know that I am not only a real estate agent at Park Square Realty in Westfield, MA, but a total geek girl and that I love using social media for developing friendships in real life. I have been blessed with so many wonderful new friends and clients and even an amazing boyfriend because of my use of social media that I can’t help but share my success stories and encourage others to try using social media to grow their business and personal lives, too.

Recently I wrote a post for my column at Agent Genius Magazine that shared the truth, that most of my closed real estate transactions in 2010 came to me through social media in one form or another. The post got some attention within real estate circles, but I was floored last week when out of the blue Mike Myatt of N2Growth sent this tweet:

The link provided led to a blog post about people who have social media influence and included the likes of Chris Brogan, Gary Vaynerchuck and Dell Computers. Within the post was a video which included a highlighted quote from the Agent Genius post mentioned above. Watch this short and entertaining video which highlights Social Media Influence and includes yours truly:

This week I was featured in another blog about QR (quick read) Codes. The post was describing the multitude of applications for using a QR Code and featured this video about my use of QR Codes for marketing real estate in Western MA made for me by my talented and wonderful boyfriend, Morriss Partee. I learned about QR code technology at PodCamp Western MA and have been incorporating it into the marketing of my homes for sale in Westfield, Ma and the surrounding Pioneer Valley towns. This video crafted by Morriss explains what a QR code is and how I am using it to help my homes for sale stand out and get homes sold.

I am proud, excited and thrilled to see that my use of social media isn’t just improving my life, but I am able to share some of my hard earned knowledge to help other people working to use these tools.

If you are a fellow real estate agent looking to use social media as a tool in your marketing and prospecting you can read my contributions to Agent Genius Magazine.

If you are a consumer looking for real estate news and advice you can visit:

My personal blog
My real estate blog
My Masslive blog

Written by Lesley Lambert · Categorized: Social Media · Tagged: blogging, facebook, lesley lambert, ma, park square realty, qr code, real estate agent, realtor, Social Media, twitter, western ma, Westfield

May 05 2010

I am your proud, grateful and very TIRED Realtor in Western MA!



Headlines with style


Wow, what a year 2010 has been in Western Massachusetts real estate!


Not long into January I started to meet a lot of new first time buyers who found me mostly on the internet. Some were friends that I stay in touch with on Facebook, others I met through social media events and the rest found me through my blog posts and videos. I was soon working with over eight sets of first time home buyers who were trying to take advantage of the tax credit, low interest rates and low purchase prices.

That’s A LOT of showings!

I wish I kept track of how many houses I showed these buyers in total, but I am going to have to guess that it was well over 150 houses between all of them. Five months later six of these buyers are closed or will close this month on their new homes and the others continue to look even with the expiration of the tax credit.

While at the office yesterday my manager handed me a printout with the office standings and was I ever floored! I was listed as the #1 real estate agent at Park Square Realty’s Westfield office for the year to date!



Headlines with style


Too Busy to Notice!


I have been so busy taking care of all of these buyers that I didn’t pay attention to my sales statistics and hadn’t realized exactly where I stood.

Real estate is my career, but I don’t work this hard for the paycheck. I work like this because I want to help my home buyers and sellers realize their real estate dreams and goals. I work this hard because I know that each of these transactions deeply affects their lives and is one of the most important decisions of their life.

That is what makes me so proud…that I have helped so many amazing first time buyers realize their dream of home ownership. The rest is just gravy. Really good, yummy gravy, but still just the top dressing.

Thank you to my clients and customers for your faith in me. Thank you for your trust and for your business. I appreciate you more than you know!



Headlines with style


Now all that door opening has tuckered me out, but I after a little restorative cat nap I will be ready for the next bit of business. Who wants to move?


Written by Lesley Lambert · Categorized: Home Buying, Selling Your Home · Tagged: agent, blogging, facebook, first time homebuyer, lesley lambert, ma, real estate, realtor, Towns of Western Massachusetts, Westfield

Feb 18 2010

What Does A High Tech Realtor Do?

A high tech realtor takes the marketing goodies that the internet has to offer and turns it into purposeful tools to get her listings in front of the most people possible. Exposure to a larger audience means a larger pool of potential buyers and potentially a faster sale for a higher price. I use the new media (internet marketing, social media sites, etc) to optimize the exposure for the homes I represent in Western Massachusetts. Using new media like customized web sites, blogs, Twitter, Facebook, Linkedin and others, I reach out through my computer to get in touch with buyers.

Although you're far...

My New Media Marketing plan takes a traditional marketing plan that includes mailings, signage and print advertising and puts rocket boosters on it! ZOOM….your home is exposed to thousands of buyers!

For example my listings are marketed to a large arena of websites including:

Point2Homes.com Free Syndication
point2homes.com

GoogleBase Free Syndication (Beta)
maps.google.com

HotPads.com Free Syndication
hotpads.com

Yahoo! Classifieds Free Syndication (Beta)
realestate.yahoo.com

Cyberhomes.com Free Syndication (Beta)
cyberhomes.com

The Real Estate Book Free Syndication (Beta)
www.therealestatebook.com

SecondSpace Free Syndication
secondspace.com

FrontDoor Free Syndication (Beta)
www.frontdoor.com

Trulia Free Syndication (Beta)
trulia.com

Zillow Free Syndication (Beta)
www.zillow.com

Oodle Free Syndication (Beta)
oodle.com

Homescape Free Syndication (Beta)
www.homefinder.com

vast.com Free Syndication
www.vast.com

CLR Search Free Syndication
www.clrsearch.com

Clickable Directories, Inc. Free Syndication
clickablecitydirectory.com

HomeHippo Free Syndication

HouseLocator.com Free Syndication
www.houselocator.com

The Housing Pages Free Syndication
www.thehousingpages.com

Kazork Free Syndication
www.kazork.com

PropertyShark.com Free Syndication

HomesZ Free Syndication
www.homesz.com

Bilingual Marketing Group Free Syndication
www.vivareal.us

RepeatProperty.com Free Syndication
www.repeatproperty.com

campushomesonline.com Free Syndication (Beta)
www.campushomesonline.com

HomeAway Free Syndication (Beta)
HomeAwayRealEstate.com

kneedl Free Syndication
www.kneedl.com

Realty Showcase Free Syndication (Beta)
www.realtyshowcase.tv

Real Bird
www.realbird.com

Facebook
www.facebook.com/lesleylambert.realestate

You Tube
www.youtube.com/user/LesleyLambert

Park Square Realty
www.parksquarerealty.com

Masslive
www.masslive.com

Craigslist
www.craigslist.com

and this is just a partial list!

In addition my listings are featured with their own website. Visit the page for this listing to see for yourself. These sites feature video, lots of pictures, maps, flyers, open house information, contact information and details of the home. There is also a text code available for mobile phone users to obtain the information via text. Each home has a specialty sign rider with this information making it easy for buyers to view pictures, documents and other information on the property.

Another page that I host allows potential buyers to contact me by live chat! I take tons of pictures of my listings and every property has a video “virtual tour” posted so that buyers can preview the home before they make an appointment.

My listings are optimized for internet searches. Today’s buyers start at the internet. They may drive by a home and instead of calling the phone number on the sign, they will put the home’s address into Google. This is what they will see for one of my listings. Buyers from around the world can find listings this way, not just the local Western Massachusetts ones!

So, if you are considering listing your home in Western Massachusetts for sale, I hope you will let me visit to show you my plan in person. I enjoy being the High Tech Realtor with Old Fashioned Service for over 20 years in Westfield and surrounding Western MA towns!

Written by Lesley Lambert · Categorized: Selling Your Home, Towns of Western Massachusetts · Tagged: agent, facebook, lesley lambert, marketing, new media, park square realty, real estate, realtor, selling a home, Social Media, technology, Towns of Western Massachusetts, Westfield

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