Western Mass Homes Lesley Lambert

park square realty

Does your Western MA Realtor do this? QR Codes for Real Estate

QR Code used by Lesley LambertWhat is a QR Code, you ask? Watch this QR Code video for a quick explanation of what a QR Code is and how it can be used to help sell your Western MA home.

It is an exciting time in the world of real estate marketing. Old school advertising campaigns don’t work and the internet is bringing fresh new ideas to the forefront. I am always learning and trying new media marketing techniques to help my sellers to sell their Western MA home.

Here are some ways that I use QR Codes to help market and sell homes in Western MA:

Sign riders.
I purchase a custom sign attachment for every listing with their individual property web page and a QR code prominently displayed to make it easy for buyers on the go to get information about a property they drove past.

Video.
Each of my properties gets a virtual tour video. I include the QR code as a slide at the end of the video.

My blog.
I have my QR Code badge displayed on the home page of my blog so that visitors can scan and go directly to a feed of all of my listings.

Print advertising.
I include the QR code on my “Just Listed” and “Just Sold” postcards.

Direct mail.
I am sending everyone in my sphere a mailing with a QR code and an invitation to try it out.

Flyers.
Your property flyer will have a QR Code displayed to make that flat piece of paper a multi-media experience.

Does your Western MA REALTOR do that? I do!

If you want an innovative real estate agent who is moving ahead with the times to make the home buying and home selling process easier, then call Lesley Lambert of Park Square Realty in Westfield, MA 01085. 413.575.3611

Does Your Western MA REALTOR do this? 5 Facebook Marketing Tips to Sell Your Home

Did you know that Facebook statistics show they have:

* More than 500 million active users
* 50% of our active users log on to Facebook in any given day
* Average user has 130 friends
* People spend over 700 billion minutes per month on Facebook

Perhaps you are even one of these growing numbers!

With this information at hand, doesn’t it make sense that you would want your home for sale presented to this vast audience/pool of prospective buyers?

With that in mind, I have techniques that I use to market the houses I represent for sale in Western MA on Facebook.

#1- My Fanpage has a tab that features my listings

#2- Every home gets a unique web site that has photos, videos, descriptions, open house dates, maps, area information and much more which is posted to my Facebook Fanpage wall

#3- Every property web page has a “Like” button on it. When clicked the property’s web page is pushed through to the users Facebook wall and seen by all of their friends in the newsfeed, allowing more exposure.

#4- Every property’s web page also has a “Share It” option (shown in the picture above) which allows the reader to send the listing to a number of places, including Facebook.

#5- My profile has a tab that features my current listings allowing people who are my friends, but not necessarily subscribers to my real estate fanpage access to view your property.

To meet with me to discuss my innovative internet based marketing plan you can call 413.575.3611 or reach out with this card:

Check out my new Real Estate Video Page!

I have created a page that will keep you updated and entertained with my real estate videos. There are how to videos for first time home buyers, advice for selling your Western MA home videos, homes for sale in Western MA videos, local Western MA attraction videos, and other bits of my life, too!

Stop by and visit the video page and let me know if there is a topic or question that you would like me to answer in a video. What do you want to know?

Why Should you hire Lesley Lambert, REALTOR in Westfield, MA?

This is a question that I have asked my past clients to answer for you. The answers, in their words, will tell you more about me and how I work than I could tell.

Today I want to share the story of Joelle and Darius (DJ) Breau. This lovely couple was referred to me by a friend from my years at Southwick High School in Southwick, MA and came to me excited to buy their first home during the First Time Homebuyer Tax Credit. Over the course of our i house hunt in Southwick, Westfield and Agawam, I grew very attached to these two with their smart wits and big hearts. We found their new home in Agawam, MA where they are settled in with their adorable new puppy. It is my honor to count them as both clients and friends and I wish them many years of happiness in their new home.

Joelle recently sent this in an email and I want to share it here:

“My husband and I decided to buy a house this year and Lesley Lambert came highly recommended to us. She was wonderful to work with and made the stressful process of acquiring our first home a joy. She is very knowledgeable and talked us through every step, including being there for us during our inspections. I feel very fortunate to have had the opportunity to work with her and recommend her highly.

Sincerely,
Joelle Foisey-Breau”

What Joelle might not know (until she reads this post) is that I feel fortunate to have had the opportunity to help them with this special time in their lives. Thank you Joelle and DJ!

If you are looking for a Western MA real estate agent to help you find your next home it would be my honor to help.

Lesley Lambert of Park Square Realty in Westfield, MA 01085
413-575-3611

Fall Maintenance Tips for Home Owners

Skinner Mountain

It is almost Autumn in Western Massachusetts and this is an important time of year to be concerned with maintenance. As a REALTOR with Park Square Realty in Westfield, MA 01085, I am in and out of homes that have neglected their regular maintenance and have seen the negative effects upon the home’s value.

I wrote this article for Masslive.com that gives home owners in Western Massachusetts some things to think about for future improvements as well as a to-do list for right now.

Take a look and then take advantage of our lovely fall weather to get prepared and preserve your home’s equity and value!