Last week I was sharing my new real estate business cards with some teenage dance students of mine. I give them an annual speech on driving while impaired or getting in the car with anyone who isn’t fit to drive and always hand out my card for them to keep in their wallet for an emergency.
As they were admiring my cute new Mini Moo Cards which feature photography of Western Massachusetts scenery, several of them exclaimed, “Cool! You have a QR Code on here!”. Another said, “If I scan it where does it take me?”. Still another announced she was off to try scanning it that very moment.
This was so refreshing, as I usually have to do a lot of teaching when people in Western Massachusetts encounter my QR Codes on promotional materials. I was thrilled to see that the young generation has embraced this technology because it says to me that it will reach mainstream use eventually.
With large companies like Target using codes in their holiday catalogues and local vendors featuring them on display racks, I believe that soon most average consumers will have at least a working understanding of what QR Codes are and how they work. They may not use the technology, but if they understand why other people want to use it then they will see the benefits in using a real estate agent in Western Massachusetts who is integrating QR Codes into her marketing.
