Wondering what a QR Code is? Why you need one to help sell your Western Massachusetts home? This video explains how I am using QR Code technology to help home seller’s in Westfield, MA and the surrounding areas find buyers in an innovative way.
real estate
The Real Estate For Sale Sign of The Future
Real estate is said to be the second oldest profession in the world (no jokes please) and for much of its history the standard operating procedure didn’t change a whole lot.
When I began my real estate career in 1988 (again, hold the humor) there was no internet. We collected a book of postage stamp sized, grainy, black & white photographs on crappy newsprint paper every two weeks: that was the multiple listing book. You carried that book with you to meet buyers and sellers and tried to fathom which properties might be of interest from these lackluster and teeny tiny descriptions. Fast forward to the advent of the internet. Many real estate agents feared that by making home information available on the internet our function would be obsolete and we would be out of work. I never understood this fear. The very LEAST of what I do as an agent is giving buyer clients lists of homes for sale. I don’t actually sell anything, I facilitate the real estate transaction, but I have no actual goods to sell. For me, I thought the internet was a great way of saving me loads of time driving that stupid MLS book around (I was right).
So, over the years, as technology advances and real estate agents wring their hands in fear and confusion, I step ahead with my adventurous geek girl spirit and try some new “stuff”. Over the last few years I have created blogs, utilized my love of social media to grow my business, learned Search Engine Optimization and even some basic web site coding, all to advance my real estate services (and feed my nerd gene).
Recently I attended PodCamp Western MA 2 where we got t-shirts with this new thingymabob on the front. Called a QR Code, it looked like a square Rorschach test and I was curious as to why it was on our shirts. Event organizer, Morriss Partee explained that our friend Jaclyn Stevenson had added this code to the shirt and with a special application to your smartphone you can scan this code and it will automatically open the website for the event. Cool! Days later I got to thinking…”I think I can use this in my real estate marketing.”
I did some research and found this article by my friend (and editor at Agent Genius) Lani Rosales. I had seen her post this blog, but had no concept what a QR code was at that time. Now I re-read her post with new interest and started plotting out a marketing strategy.
First off: What the Hey Diddle Diddle IS a QR Code? 
A QR Code is a matrix code (or two-dimensional bar code) created by Japanese corporation Denso-Wave in 1994. They are currently used for a wide array of purposes including: drivers licenses, paperless coupons, on bills and other publications. A QR code, when scanned by a smartphone (ie: BlackBerry, iPhone, Android) will take the scanner to a website.
For Example above is the QR Code for one of my listings. This code is placed on a sign rider on the yard sign. Let’s say a potential buyer with a smart phone drives by the house and is curious. They stop to write down information and then notice my sign rider. They take a scan of the QR code and ZIP! they are delivered to a webpage dedicated to information on that property. A website that is rich in information and content like video, photos and important documents…all available instantly by scanning the code. I also include the QR code in my mailings to the neighborhood, on the home flyers and in print advertising. The next door neighbor opens a just listed letter and is curious what the house next door is going for and uses the QR code to get all their questions answered in a minute. I am rolling this new tool out on every listing that I take from now on. I hope that this will be a fun new gadget for people to try at first and later will set me apart as being the area innovator in real estate marketing.
I recognize that this isn’t something that many people are using in their day to day lives (yet), but I have a feeling that this is the for sale sign of the future. A sign that answers the buyers questions, that represents the seller’s property and that demonstrates my skills as a marketing professional. If you have a smartphone you can find a QR Reader application in your application store. Go download the application and give the code above a try….I am holding a contest for a $25 Starbucks giftcard for all the souls brave enough to experience this groovy new tool!
What Does A High Tech Realtor Do?
A high tech realtor takes the marketing goodies that the internet has to offer and turns it into purposeful tools to get her listings in front of the most people possible. Exposure to a larger audience means a larger pool of potential buyers and potentially a faster sale for a higher price. I use the new media (internet marketing, social media sites, etc) to optimize the exposure for the homes I represent in Western Massachusetts. Using new media like customized web sites, blogs, Twitter, Facebook, Linkedin and others, I reach out through my computer to get in touch with buyers.
My New Media Marketing plan takes a traditional marketing plan that includes mailings, signage and print advertising and puts rocket boosters on it! ZOOM….your home is exposed to thousands of buyers!
For example my listings are marketed to a large arena of websites including:
Point2Homes.com Free Syndication
point2homes.com
GoogleBase Free Syndication (Beta)
maps.google.com
HotPads.com Free Syndication
hotpads.com
Yahoo! Classifieds Free Syndication (Beta)
realestate.yahoo.com
Cyberhomes.com Free Syndication (Beta)
cyberhomes.com
The Real Estate Book Free Syndication (Beta)
www.therealestatebook.com
SecondSpace Free Syndication
secondspace.com
FrontDoor Free Syndication (Beta)
www.frontdoor.com
Trulia Free Syndication (Beta)
trulia.com
Zillow Free Syndication (Beta)
www.zillow.com
Oodle Free Syndication (Beta)
oodle.com
Homescape Free Syndication (Beta)
www.homefinder.com
vast.com Free Syndication
www.vast.com
CLR Search Free Syndication
www.clrsearch.com
Clickable Directories, Inc. Free Syndication
clickablecitydirectory.com
HomeHippo Free Syndication
HouseLocator.com Free Syndication
www.houselocator.com
The Housing Pages Free Syndication
www.thehousingpages.com
Kazork Free Syndication
www.kazork.com
PropertyShark.com Free Syndication
HomesZ Free Syndication
www.homesz.com
Bilingual Marketing Group Free Syndication
www.vivareal.us
RepeatProperty.com Free Syndication
www.repeatproperty.com
campushomesonline.com Free Syndication (Beta)
www.campushomesonline.com
HomeAway Free Syndication (Beta)
HomeAwayRealEstate.com
kneedl Free Syndication
www.kneedl.com
Realty Showcase Free Syndication (Beta)
www.realtyshowcase.tv
Real Bird
www.realbird.com
Facebook
www.facebook.com/lesleylambert.realestate
You Tube
www.youtube.com/user/LesleyLambert
Park Square Realty
www.parksquarerealty.com
Masslive
www.masslive.com
Craigslist
www.craigslist.com
and this is just a partial list!
In addition my listings are featured with their own website. Visit the page for this listing to see for yourself. These sites feature video, lots of pictures, maps, flyers, open house information, contact information and details of the home. There is also a text code available for mobile phone users to obtain the information via text. Each home has a specialty sign rider with this information making it easy for buyers to view pictures, documents and other information on the property.
Another page that I host allows potential buyers to contact me by live chat! I take tons of pictures of my listings and every property has a video “virtual tour” posted so that buyers can preview the home before they make an appointment.
My listings are optimized for internet searches. Today’s buyers start at the internet. They may drive by a home and instead of calling the phone number on the sign, they will put the home’s address into Google. This is what they will see for one of my listings.
Buyers from around the world can find listings this way, not just the local Western Massachusetts ones!
So, if you are considering listing your home in Western Massachusetts for sale, I hope you will let me visit to show you my plan in person. I enjoy being the High Tech Realtor with Old Fashioned Service for over 20 years in Westfield and surrounding Western MA towns!
Western MA: We Need Homes to Sell!
Here is a thing you don’t hear too much of lately: bid offs.
One of my first time buyers just lost a bid on a home. He made a strong offer, but was beat out by someone with slightly more buying power. Another listing of mine has had several offers in a very short time period. Another listing is being shown almost twice a day!
It is my conjecture that the homebuyer tax credit has brought out some extra buyers. The sellers are thinking they should wait for spring, but by then this ripe market will be gone. I literally have buyers that I have been unable to find a property for because there is not enough inventory.

If you are considering selling your home in Westfield or the surrounding areas, NOW is the time! We have the buyers…you may get the best price for your home by putting it on the market now!
This One Time At PodCamp….
Once upon a time (in March of 2009) there was a PodCamp Western MA. I attended and have already written about my eye opening experience. A long time user of social media, I had only recently begun blogging and using other new media to try to grow my real estate career. PodCamp Western MA spurred me along with great new ideas, hands on techniques and friends who would bolster me along as I attempted new things.
A lot happens in a year (or ten months) and since that first un-conference experience I have attended several other camp style events and hosted TwitterQueens Social Media Bootcamp in NYC. With all of that crammed into the past year, I wondered how PodCamp Western MA 2 would be for me.
I knew it would be a ton of fun, I knew I would see friends that I made last year and have fostered in the months since. The day began early for me as I arrived at Westfield State College before 8am to assist with the set up and registration desk. I was very excited to greet so many members of the #twitterqueens at the registration table.
I enjoyed myself as the attendees poured in and I encouraged everyone to fill in their tag stickers: three descriptive words about themselves that could be conversation starters during the course of the day. I chose “REALTOR”, “MOM”, and “DANCER” for my tags. Almost instantly a conversation started with Stephanie Oats about yoga dance, which I plan on investigating. As the day progressed I was engaged in other conversations about real estate in Western Massachusetts, dance and parenting that were a delightful part of the event.
After Morriss Partee, one of the organizers (and my boyfriend) explained how the camp would work, the campers filtered toward the schedule board to fill in the sessions that were still available and make their selections for the first hour.
I started with Christine Pilch’s advanced LinkedIn, which is the social media platform where I can most improve. Some of the great information and reminders that I took from her teachings were: create your custom profile URL, use only a photo that represents you as a professional, fill your bio brief with skill descriptions and keywords, create and participate in groups and use the Answers section to display your knowledge in your field.
Next up was the session I had been most looking forward to: Steve Garfield speaking on video. I found his session to be filled with a lot of easily implemented changes and additions that I can use to improve my use of video. I had already been somewhat frustrated with the limitations of my Flip camera and will take his advisement for the Kodak Zi8 into serious consideration. He shared preferred accessories and websites such as www.animoto.com, www.blip.tv and www.iodapromonet.com. An hour wasn’t nearly enough time to glean all of his expertise, so I purchased his book, “Get Seen”, to continue my learning in this medium.
Lunch was a great opportunity to bring the social into social media. I enjoyed a very interesting conversation with Bill Weye about a real estate blog blowout on Agent Genius (where I am a featured writer) that happened last week and was surprised to learn that the topic had bled out of real estate circles. I cut my lunch a bit short to prepare for the third session, of which I was leading “Tweetdeck to the Rescue”
I had a great time leading this session which was filled with lots of great new faces and interesting questions. Last year I was a strict observer and it was exciting for me to be able to bring a topic to the camp to share and help others to grow in their use of social media.
Following my Tweetdeck session was a panel, which included me alongside my good friends, Christine Pilch, Jason Turcotte, Kelly Galanis, Val Nelson and Jaclyn Stevenson. We were given the task of sharing some real life examples of how social media has impacted our lives, both professionally and personally. Kelly Galanis, went just before me and graciously shared the story of how I met her husband and she at the first PodCamp WesternMA and how they went on to hire me as their real estate agent and become friends of mine. I mentioned a blog post that I write last year “The Gifts that Social Media Brought Me” and before we even left the session my friend, Jason Turcotte had tweeted the link for me. While each of us on the panel spoke of different experiences our message was unified in the positive growth we have all found through our use of new media tools.
The day wouldn’t be complete without an after party and so we left Westfield State College and headed to The Tavern in downtown Westfield. I was excited to be able to extend the conversations with many people that I hadn’t had the opportunity to chat with during the Camp, including many members of the TwitterQueens network.
I spent today, the day after PodCamp, basking in a bit of R&R with my family and collecting my thoughts for this post. PodCamp Western MA 2 was just as exciting, educational and energizing as the first PodCamp WesternMA and reinforced my pride in being a member of this amazing group of Western Massachusetts social media rockstars!
Heartfelt thanks to Morriss Partee, Jaclyn Stevenson and Kelly Galanis for putting on this most excellent event!






