Western Mass Homes Lesley Lambert

technology

Are You Looking For a High Energy Real Estate Technology Trainer? Hire ME!

I am excited to share with you that I am certified to teach both the NAR’s REALTOR Property Resource and e-Pro classes and am having a blast with them!

I get such a rush out of sharing these fabulous technology tools and information with my fellow REALTOR professionals and I want to bring it to your office or association, too!

If you are looking for a high energy real estate technology instructor, then consider hiring me because I love training and I not only have the certifications, but the hands on know how to help you learn to better use these tools in a way that you can instantly apply!

Hire me, Lesley Lambert, to teach your RPR, e-Pro or other real estate technology based classes!

Lesley Lambert, real estate technology trainer, 413-575-3611

Why It Matters if Your Western MA Real Estate Agent is Tech Savvy

Being tech savvy is a long term hobby and love of mine, but it is very important to my success as a REALTOR at Park Square Realty in Western MA.

As a home seller in Western MA you may wonder why this matters to YOU…well, it is huge and here is why:

77.4% of North America and 28.7% of the World are using the internet and this is where your buyers are.

Over the past decade North America has seen a 146.3% increase in internet
users and we have seen an increase of 444.8% in internet users across the
globe.

This puts almost 2 Billion people on the internet today and this number is larger every day.

As for real estate a National Association of Realtors study in 2008 showed that 87% of all buyers used the internet to search for homes.

87%! You want those buyers to be able to easily find your home for sale in Western MA, don’t you?

Well, that is not always the easiest task, and like most technical things it requires someone with professional experience and expertise…someone like, well…ME!

I am skilled at internet marketing and online lead generation for your home for sale in Western Massachusetts. I have learned the tools necessary to have your listing to be featured on Google, realtor.com, Zillow, Trulia and other major search portals. More importantly, I have created systems that get the buyers to reach out to me to find out more information on your property. It is common knowledge that:

More inquiries=more showings=faster sale for higher price.

To ask me specifics about my unique internet marketing plans for home sellers in Western MA click below!

 
 
Westfield, MA Homes for Sale
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Free List of Foreclosed Homes For Sale
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Homes Close to Where You Work
Lesley Lambert
Park Square Realty
4135753611
realestate.lesleylambert@gmail.com

Look Ma- I am in REALTOR Magazine!

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It is no secret that I am a big fan of all things social media and technology in real estate. Using location-based applications is no exception. I have been using applications like Brightkite, Foursquare and Gowalla for a couple of years now in Western MA and have spent a lot of time thinking about how I can utilize them to help with exposure in the local Western MA real estate market.

Last summer I wrote a post on this topic for Agent Genius magazine geared toward sharing some of my thoughts on how location based applications like Foursquare can be used in a marketing and branding sense to expose real estate agents to a new market.

I was beyond flattered when REALTOR Magazine emailed me and asked if they could use some of my post as a quote in an upcoming article on the same subject. Yesterday my broker presented me with the magazine and when I saw the article I was even MORE excited because I shared space in the story with Todd Carpenter, NAR’s social media manager. Todd and I have had the opportunity to meet a few times and I am so honored to be quoted in the same story!

If you want to take a look at the REALTOR Magazine story, click here. I am so proud to see my quote followed up by says Lesley Lambert, a sales associate with Park Square Realty in Westfield, Mass!

If you are interested in learning more about social media, technology or location-based applications you can contact me. If you want a REALTOR who is using new media techniques to help her clients achieve their home-ownership dreams then definitely contact me!

What Does A High Tech Realtor Do?

A high tech realtor takes the marketing goodies that the internet has to offer and turns it into purposeful tools to get her listings in front of the most people possible. Exposure to a larger audience means a larger pool of potential buyers and potentially a faster sale for a higher price. I use the new media (internet marketing, social media sites, etc) to optimize the exposure for the homes I represent in Western Massachusetts. Using new media like customized web sites, blogs, Twitter, Facebook, Linkedin and others, I reach out through my computer to get in touch with buyers.

Although you're far...

My New Media Marketing plan takes a traditional marketing plan that includes mailings, signage and print advertising and puts rocket boosters on it! ZOOM….your home is exposed to thousands of buyers!

For example my listings are marketed to a large arena of websites including:

Point2Homes.com Free Syndication
point2homes.com

GoogleBase Free Syndication (Beta)
maps.google.com

HotPads.com Free Syndication
hotpads.com

Yahoo! Classifieds Free Syndication (Beta)
realestate.yahoo.com

Cyberhomes.com Free Syndication (Beta)
cyberhomes.com

The Real Estate Book Free Syndication (Beta)
www.therealestatebook.com

SecondSpace Free Syndication
secondspace.com

FrontDoor Free Syndication (Beta)
www.frontdoor.com

Trulia Free Syndication (Beta)
trulia.com

Zillow Free Syndication (Beta)
www.zillow.com

Oodle Free Syndication (Beta)
oodle.com

Homescape Free Syndication (Beta)
www.homefinder.com

vast.com Free Syndication
www.vast.com

CLR Search Free Syndication
www.clrsearch.com

Clickable Directories, Inc. Free Syndication
clickablecitydirectory.com

HomeHippo Free Syndication

HouseLocator.com Free Syndication
www.houselocator.com

The Housing Pages Free Syndication
www.thehousingpages.com

Kazork Free Syndication
www.kazork.com

PropertyShark.com Free Syndication

HomesZ Free Syndication
www.homesz.com

Bilingual Marketing Group Free Syndication
www.vivareal.us

RepeatProperty.com Free Syndication
www.repeatproperty.com

campushomesonline.com Free Syndication (Beta)
www.campushomesonline.com

HomeAway Free Syndication (Beta)
HomeAwayRealEstate.com

kneedl Free Syndication
www.kneedl.com

Realty Showcase Free Syndication (Beta)
www.realtyshowcase.tv

Real Bird
www.realbird.com

Facebook
www.facebook.com/lesleylambert.realestate

You Tube
www.youtube.com/user/LesleyLambert

Park Square Realty
www.parksquarerealty.com

Masslive
www.masslive.com

Craigslist
www.craigslist.com

and this is just a partial list!

In addition my listings are featured with their own website. Visit the page for this listing to see for yourself. These sites feature video, lots of pictures, maps, flyers, open house information, contact information and details of the home. There is also a text code available for mobile phone users to obtain the information via text. Each home has a specialty sign rider with this information making it easy for buyers to view pictures, documents and other information on the property.

Another page that I host allows potential buyers to contact me by live chat! I take tons of pictures of my listings and every property has a video “virtual tour” posted so that buyers can preview the home before they make an appointment.

My listings are optimized for internet searches. Today’s buyers start at the internet. They may drive by a home and instead of calling the phone number on the sign, they will put the home’s address into Google. This is what they will see for one of my listings. Buyers from around the world can find listings this way, not just the local Western Massachusetts ones!

So, if you are considering listing your home in Western Massachusetts for sale, I hope you will let me visit to show you my plan in person. I enjoy being the High Tech Realtor with Old Fashioned Service for over 20 years in Westfield and surrounding Western MA towns!