A high tech realtor takes the marketing goodies that the internet has to offer and turns it into purposeful tools to get her listings in front of the most people possible. Exposure to a larger audience means a larger pool of potential buyers and potentially a faster sale for a higher price. I use the new media (internet marketing, social media sites, etc) to optimize the exposure for the homes I represent in Western Massachusetts. Using new media like customized web sites, blogs, Twitter, Facebook, Linkedin and others, I reach out through my computer to get in touch with buyers.
My New Media Marketing plan takes a traditional marketing plan that includes mailings, signage and print advertising and puts rocket boosters on it! ZOOM….your home is exposed to thousands of buyers!
For example my listings are marketed to a large arena of websites including:
Point2Homes.com Free Syndication
point2homes.com
GoogleBase Free Syndication (Beta)
maps.google.com
HotPads.com Free Syndication
hotpads.com
Yahoo! Classifieds Free Syndication (Beta)
realestate.yahoo.com
Cyberhomes.com Free Syndication (Beta)
cyberhomes.com
The Real Estate Book Free Syndication (Beta)
www.therealestatebook.com
SecondSpace Free Syndication
secondspace.com
FrontDoor Free Syndication (Beta)
www.frontdoor.com
Trulia Free Syndication (Beta)
trulia.com
Zillow Free Syndication (Beta)
www.zillow.com
Oodle Free Syndication (Beta)
oodle.com
Homescape Free Syndication (Beta)
www.homefinder.com
vast.com Free Syndication
www.vast.com
CLR Search Free Syndication
www.clrsearch.com
Clickable Directories, Inc. Free Syndication
clickablecitydirectory.com
HomeHippo Free Syndication
HouseLocator.com Free Syndication
www.houselocator.com
The Housing Pages Free Syndication
www.thehousingpages.com
Kazork Free Syndication
www.kazork.com
PropertyShark.com Free Syndication
HomesZ Free Syndication
www.homesz.com
Bilingual Marketing Group Free Syndication
www.vivareal.us
RepeatProperty.com Free Syndication
www.repeatproperty.com
campushomesonline.com Free Syndication (Beta)
www.campushomesonline.com
HomeAway Free Syndication (Beta)
HomeAwayRealEstate.com
kneedl Free Syndication
www.kneedl.com
Realty Showcase Free Syndication (Beta)
www.realtyshowcase.tv
Real Bird
www.realbird.com
Facebook
www.facebook.com/lesleylambert.realestate
You Tube
www.youtube.com/user/LesleyLambert
Park Square Realty
www.parksquarerealty.com
Masslive
www.masslive.com
Craigslist
www.craigslist.com
and this is just a partial list!
In addition my listings are featured with their own website. Visit the page for this listing to see for yourself. These sites feature video, lots of pictures, maps, flyers, open house information, contact information and details of the home. There is also a text code available for mobile phone users to obtain the information via text. Each home has a specialty sign rider with this information making it easy for buyers to view pictures, documents and other information on the property.
Another page that I host allows potential buyers to contact me by live chat! I take tons of pictures of my listings and every property has a video “virtual tour” posted so that buyers can preview the home before they make an appointment.
My listings are optimized for internet searches. Today’s buyers start at the internet. They may drive by a home and instead of calling the phone number on the sign, they will put the home’s address into Google. This is what they will see for one of my listings. 
Buyers from around the world can find listings this way, not just the local Western Massachusetts ones!
So, if you are considering listing your home in Western Massachusetts for sale, I hope you will let me visit to show you my plan in person. I enjoy being the High Tech Realtor with Old Fashioned Service for over 20 years in Westfield and surrounding Western MA towns!
