Western Mass Homes Lesley Lambert

Selling Your Home

Does Your Western MA REALTOR do this? 5 Facebook Marketing Tips to Sell Your Home

Did you know that Facebook statistics show they have:

* More than 500 million active users
* 50% of our active users log on to Facebook in any given day
* Average user has 130 friends
* People spend over 700 billion minutes per month on Facebook

Perhaps you are even one of these growing numbers!

With this information at hand, doesn’t it make sense that you would want your home for sale presented to this vast audience/pool of prospective buyers?

With that in mind, I have techniques that I use to market the houses I represent for sale in Western MA on Facebook.

#1- My Fanpage has a tab that features my listings

#2- Every home gets a unique web site that has photos, videos, descriptions, open house dates, maps, area information and much more which is posted to my Facebook Fanpage wall

#3- Every property web page has a “Like” button on it. When clicked the property’s web page is pushed through to the users Facebook wall and seen by all of their friends in the newsfeed, allowing more exposure.

#4- Every property’s web page also has a “Share It” option (shown in the picture above) which allows the reader to send the listing to a number of places, including Facebook.

#5- My profile has a tab that features my current listings allowing people who are my friends, but not necessarily subscribers to my real estate fanpage access to view your property.

To meet with me to discuss my innovative internet based marketing plan you can call 413.575.3611 or reach out with this card:

Check out my new Real Estate Video Page!

I have created a page that will keep you updated and entertained with my real estate videos. There are how to videos for first time home buyers, advice for selling your Western MA home videos, homes for sale in Western MA videos, local Western MA attraction videos, and other bits of my life, too!

Stop by and visit the video page and let me know if there is a topic or question that you would like me to answer in a video. What do you want to know?

Fall Maintenance Tips for Home Owners

Skinner Mountain

It is almost Autumn in Western Massachusetts and this is an important time of year to be concerned with maintenance. As a REALTOR with Park Square Realty in Westfield, MA 01085, I am in and out of homes that have neglected their regular maintenance and have seen the negative effects upon the home’s value.

I wrote this article for Masslive.com that gives home owners in Western Massachusetts some things to think about for future improvements as well as a to-do list for right now.

Take a look and then take advantage of our lovely fall weather to get prepared and preserve your home’s equity and value!

Does your Western MA REALTOR do this?

In today’s tough marketplace it is more important than ever that your home be marketed to the most potential buyers in the strongest format possible.

As a professional real estate agent at Park Square Realty in Westfield, MA 01085 it is my goal to be constantly learning, evolving and creating new marketing strategies for my home sellers. A large part of my marketing plan is internet based. Take a look at my listings and ask yourself, “Does my Western MA REALTOR do this?”

Old school opens the door, new media closes the deal!

One of my newer listings came to me in a very interesting manner and I have been intending for a few weeks to write about it, but have been experiencing a time deficit!

Earlier this summer I received a phone call asking me to come over to present a market analysis and marketing plan for a house in Westfield, MA. The home owners were ready to move and would be interviewing several real estate agents in the area.

While on my initial visit with them I inquired how they chose me to interview for the job and they pulled out a letter that I had sent them FIVE YEARS prior!

2008.11.12 - The letter

Opening the door…

At that time I was returning to my real estate career in the Pioneer Valley of Massachusetts after a maternity leave. As part of my campaign to generate leads I sent hand written letters to homes that had recently become expired listings. This couple decided to stay in their home for a few more years, but kept my letter and when they were ready to put their Westfield home back on the market, they remembered that Lesley Lambert of Park Square Realty had sent them that personal letter.

Closing the deal…

When I returned to meet with them for my presentation, they had already met with the other REALTORS that they were interviewing. I gave my full presentation highlighting my new media and internet marketing plan for homes for sale in Western Ma.

After discussing how I use video, blogging, Facebook, Twitter, Linkedin, single property web pages, Google maps and a ton of websites like Trulia, Zillow and Craigslist to market my homes for sale, they were impressed and decided to use me as the real estate agent.

Moral of the story?

I will be hand writing all of my expired letters from now on.

Second moral?

I will continue to focus my attentions on internet based marketing and will be exploring for fresh new ideas to bring to the home sellers of Western Massachusetts to get their homes sold!